Redesigns that keep their rankings

Website redesign services that keep your rankings

We design and build new websites and redesign existing ones on WordPress, WooCommerce, Shopify, Webflow or a custom Astro build. Every URL, page and SEO signal moves with the site, so the new design starts where the old one left off.

An old site redesigned into a new one, with rankings carried over. The old site sits behind the new design. A check card confirms every old URL is redirected, titles and schema are carried over, content is kept and Core Web Vitals pass.

Why redesigns lose traffic

Redesigns rarely lose traffic because of the design. They lose it because of decisions made along the way that nobody checked for their SEO effect. See the full list in our website migration SEO checklist.

URLs change without redirects

Old pages return 404, and the rankings and backlinks attached to them disappear with them.

Content gets cut for the design

Shorter pages look cleaner in a mockup, but the text that ranked is gone.

Templates drop the SEO details

Titles, meta descriptions, headings and structured data are left out of the new templates.

Internal links get reorganized

A new navigation can bury pages that used to be one click from the homepage.

The new site is slower

Heavier design, scripts and images push Core Web Vitals into the red.

Staging settings go live

A noindex tag or blocking robots.txt from staging ships with the launch.

Design, build or both

Bring your own design, let our designers create one, or redesign the site you already have. In every case, protecting your search traffic is part of the job, not an extra.

Your design, our build

You bring the design, from your team or your agency. We build it and carry every SEO signal over from the old site.

Design and build

Our designers create the new design with your content and URL structure in the brief, and we build it.

Redesign of a live site

We redesign what you have, keep what ranks, fix what doesn't and launch without losing traffic.

Built on the platform that fits

We recommend a platform based on how your team works and what the site has to do, then build it with performance and SEO in from the start.

Online stores

WordPress and WooCommerce

For stores that want full ownership of their site and data, on hosting sized for the catalog.

Shopify

For stores that want hosting, checkout and security handled for them.

Marketing websites

WordPress

For content-heavy sites and blogs, with a custom theme instead of a heavy page builder.

Webflow

For teams that want to edit pages visually, with a clean CMS.

Astro

For fast, custom sites with a CMS, built the way this site is.

Changing platform or domain at the same time? Our SEO migration service covers the move itself.

Included in every build

Whatever the platform and scope, every site we build ships with the same technical foundation.

  • Core Web Vitals passing on every template
  • Titles, meta descriptions and structured data on every template
  • Responsive layouts and accessibility basics
  • XML sitemap, robots.txt and AI crawler access set up
  • Analytics and Search Console connected
  • CMS training and handover notes for your team

How we protect your rankings during a redesign

The same SEO process behind our migrations runs through every redesign, from the first crawl to the weeks after launch.

Five phases of an SEO-safe redesign, each with its own SEO check. Benchmark: crawl, traffic and ranking baseline with every URL listed. Design: content and URL structure in the brief. Build: staging checked against the old site page by page. Launch: redirects live and tested, sitemaps submitted. After: rankings and traffic watched until stable.

Pricing

Every redesign starts with a free review of your current site. You get a fixed quote based on what we find.

Build

Your design, built by us. Starting price for a small site of up to three pages without a CMS.

$3,000starting price

Fixed quote after the free review

Start with a free review

Sites with a CMS, stores and multilingual sites are quoted after the free review. Every build includes SEO protection for the launch. After launch, your site can move to a monthly plan from $1,200 that covers development, maintenance, technical SEO, performance and AI search. Compare plans

Frequently asked questions

How much does a website redesign cost?

A small site of up to three pages without a CMS starts at $3,000 if you bring the design, and $5,000 if we design it. Sites with a CMS, stores and multilingual sites are quoted after the free review, because the number of templates, products and URLs drives most of the cost.

Will a redesign hurt our SEO?

It can, if URLs, content or technical details are lost along the way. We benchmark the current site, map every URL and check the new site against the old one before launch, which is what keeps rankings in place.

Can you redesign without changing our URLs?

Usually yes, and it is our default. Keeping URLs the same removes most of the risk. When a new structure is worth it, every old URL gets a redirect to its new address.

Do you work with our designer or agency?

Yes. If you already have a design, we build it. If your agency handles strategy and content, we handle development and the technical SEO side of the launch.

How long does a redesign take?

It depends on the number of templates, the content and whether design is included. We give you a timeline with the quote after the free review.

Which platform should we choose?

The one that fits how your team works and what the site has to do. We build on WordPress, WooCommerce, Shopify, Webflow and custom Astro, so we recommend based on your needs, not on the platform we prefer.

Related services

SEO migrations

Platform moves, redesigns and domain changes planned URL by URL, so the rankings you already have come with you.

Learn more  

Website maintenance

Security updates, plugin management and content changes handled with the same evaluation of ranking impact before anything is executed.

Learn more  

Website speed optimization

Core Web Vitals, render blocking, image and script weight, fixed in the code as a dedicated project or kept in check on a monthly plan.

Learn more  

Planning a redesign? Start with a free review

Send us your URL. We'll review your current site, tell you what a redesign puts at risk and how we'd protect it.

Your free redesign review

  • Pages and rankings at riskWhat the redesign could break
  • What to keep, merge or fixContent and URL decisions
  • Platform and scopeWhat we'd build, and a fixed quote