Pass
Core Web Vitals passing on the pages that matter most.
From $1,200
- Homepage and main templates
- LCP, INP and CLS fixed at the cause
- SEO elements verified before release
- Field data check after 28 days
Website speed optimization for real visitors, not lab scores
Faster pages keep more visitors on your site and turn more of them into customers. We fix what slows your site down in the code, on WordPress, Shopify and Webflow, without breaking anything search engines rely on.
Free technical review first. No setup fees.
Core Web Vitals, mobileBefore and after
LCPLargest Contentful Paint4.2 s2.1 s
INPInteraction to Next Paint410 ms160 ms
CLSCumulative Layout Shift0.270.04
Faster scores, broken sites
A PageSpeed score is a lab test on a simulated phone. Google looks at field data from real visitors instead. The usual shortcuts raise the score and quietly break the things that earn traffic and revenue.
The shortcut
Delay every script
The score jumps, but forms, consent banners and analytics load late or not at all.
What we do
Decide script by script
We keep what the page needs early, defer what it doesn't, and remove what nobody uses.
The shortcut
Lazy load every image
The hero image waits for the rest of the page, which makes LCP worse, not better.
What we do
Prioritize what's seen first
The largest visible element loads first, correctly sized, and everything below the fold waits.
The shortcut
Strip unused CSS automatically
Templates nobody tested lose their styling, from checkout steps to rarely visited pages.
What we do
Clean up the source
We remove bloat in the theme and builder output, then test every template before release.
The shortcut
Stack optimization plugins
Caching, minifying and image plugins overlap, conflict, and serve stale or broken pages.
What we do
One clear setup
One caching layer, configured and documented, with canonicals, schema and redirects verified after every change.
What our website speed optimization covers
Each fix targets the metric it moves, so you know why a change is made and what it should improve.
LCP
Loading performance
Hero images, fonts, render blocking files and server response time, fixed so the main content appears fast.
INP
Responsiveness
Long JavaScript tasks, heavy page builders and event handlers that make taps and clicks feel slow.
CLS
Visual stability
Space reserved for images, embeds, ads and fonts so the page stops jumping while it loads.
Server
Hosting and caching
Time to first byte, page and object caching, and CDN setup, on hosting you control.
Third parties
Tags, apps and widgets
Chat widgets, tracking tags and apps audited for cost, with loading adjusted or the script removed.
Assets
Images and fonts
Modern formats, correct sizes, responsive images and font loading that doesn't block the page.
Website speed optimization for your platform
Every platform slows down in its own way, and the fixes that work on one can break another.
WordPress
Plugin load, page builder output, database queries, object caching and hosting. We cut what the site doesn't need and tune what it does, without swapping your stack.
Shopify
Apps injecting scripts, theme code, oversized images and collection pages. Shopify runs the hosting, so the work focuses on everything that loads in the browser.
Webflow
Interactions, custom code embeds, asset loading and third party scripts, fixed within what Webflow allows.
How website speed optimization runs
Measured before and after with field data, so the result shows up where it counts, not only in a lab score.
Free technical review
We look at field data from real visitors and trace each slow metric to its cause on your templates.
Plan by impact
Fixes are ordered by how many visitors they affect and how much they move, so the biggest wins ship first.
Fix on staging
Changes are built and tested on staging, with canonicals, schema, rendering and tracking verified before release.
Release and measure
Lab results are checked the same day. Field data updates over a rolling 28 days, so we track it until it settles.
Keep it fast
On a monthly plan, every new change is checked for its effect on performance, so the site stays fast as it grows.
Website speed optimization packages
Every Developtify plan already looks after your site's performance and Core Web Vitals. When you want them to be the only priority, a dedicated website speed optimization project gives them our full focus until they pass.
Optimize
The whole site fast, not only the key pages.
From $2,500
- Everything in Pass
- Every template on the site
- Third party scripts and apps audited
- Caching, hosting and CDN setup
- Before and after report
Max
As fast as your platform allows.
From $5,000
- Everything in Optimize
- Deep work in theme and builder code
- Critical rendering path rebuilt
- Monthly field data checks for three months
Final pricing depends on the size of your site, the platform and what the free review finds. You get a fixed quote before any work starts.
Keep the result after launch
A fast site doesn't stay fast on its own. New apps, plugins, scripts and content add weight with every release. On a monthly plan, every change is checked before it ships, so the performance you invested in holds.
- Every release checked for its effect on performance
- Core Web Vitals monitored between releases
- Development, fixes and technical SEO in the same plan
Website speed optimization questions
What to expect from the work, and what we won't promise.
How long until Core Web Vitals improve in Search Console?
Search Console reports field data from real visitors over a rolling 28 day window, so improvements show up gradually over about four weeks after release. We check lab results the same day and track the field data until it settles.
Will you just install a caching or optimization plugin?
No. Plugins that delay every script or strip CSS automatically often improve a lab score while breaking forms, tracking or layouts. We fix the causes in the code and keep a plugin only when it does one job well and we have tested what it changes.
Do you guarantee a PageSpeed score of 100?
No. The score is a lab test on a simulated device. We aim for passing Core Web Vitals in field data, because that is what real visitors experience and what Google uses.
Does site speed affect rankings?
Core Web Vitals are part of how Google evaluates page experience, but relevance and content still matter more. Performance rarely wins rankings on its own. It does affect conversions, and a slow or unstable page can hold otherwise strong content back.
Can you do Shopify speed optimization without rebuilding the store?
Usually, yes. Most Shopify performance problems come from apps injecting scripts, oversized images and heavy theme code, all of which can be fixed in the existing theme. Shopify controls the hosting, so the work focuses on what loads in the browser.
Is website speed optimization a one off project or ongoing?
Both. Every monthly plan monitors performance, and every change we ship is checked for its effect on it. A dedicated website speed optimization project is for when you want performance to be the only priority, with our full focus until Core Web Vitals pass. Many clients start with the project and keep the result on a plan.
Related services
Performance is one layer. These cover the rest of what keeps a site healthy in search.
Website maintenance
Security updates, plugin management and content changes handled with the same evaluation of ranking impact before anything is executed.
Learn moreTechnical SEO
Schema markup, canonical corrections, hreflang, sitemap optimization and redirect management, executed properly rather than filed as a recommendation.
Learn moreSEO migrations
Platform moves, redesigns and domain changes planned URL by URL, so the rankings you already have come with you.
Learn moreFind out what's slowing you down
Send us your URL. We'll start with a free technical review and tell you which fixes will make the biggest difference.